👀Track Registration Sources

In MeltingSpot, you can track the source of your Spot registrations!

Whenever a new member joins your Spot through a URL with UTM parameters, we'll capture and associate those parameters with the member. It's incredibly useful for gauging the effectiveness of your member acquisition campaigns! To access these parameters, simply head over to the audience table.

UTM in audience table

A UTM is a tag you can add to the end of a URL.

Example: www.meltingspot.io/?utm_source=monsiteweb

-> Find out more about UTMs

Which UTM parameters are saved?

Nom	Paramètre	Définition	Exemple
UTM Medium	utm_medium	Identifies what type of link was used, such as cost per click or email.	"email" / "cpc" / "social-network"...
UTM Source	utm_source	Identifies which site sent the traffic, and is a required parameter.	"google" / "linkedin" / "twitter"...
UTM Campaign	utm_campaign	Identifies a specific product promotion or strategic campaign.	"spring_sale" / "jo_2024"...
UTM Content	utm_content	Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It's often used for A/B testing and content-targeted ads.	"logolink" / "textlink"...
UTM Term	utm_term	Identifies search terms.	"demo"...

Adding UTMs to a URL

To add UTMs, add ? at the end of the URL, followed by a parameter (e.g. utm_medium=) and the value you want to track (e.g. email). If you want to track several parameters, insert & between each of them.

Example: https://go.meltingspot.io/spot/129487c9-6acc-43d9-ab96-182ded763538?utm_medium=email&utm_campaign=campaign1