👀Track Registration Sources
In MeltingSpot, you can track the source of your Spot registrations!
Whenever a new member joins your Spot through a URL with UTM parameters, we'll capture and associate those parameters with the member. It's incredibly useful for gauging the effectiveness of your member acquisition campaigns! To access these parameters, simply head over to the audience table.
A UTM is a tag you can add to the end of a URL.
Example: www.meltingspot.io/?utm_source=monsiteweb
Which UTM parameters are saved?
| Nom | Paramètre | Définition | Exemple |
|---|---|---|---|
UTM Medium |
| Identifies what type of link was used, such as cost per click or email. | "email" / "cpc" / "social-network"... |
UTM Source |
| Identifies which site sent the traffic, and is a required parameter. | "google" / "linkedin" / "twitter"... |
UTM Campaign |
| Identifies a specific product promotion or strategic campaign. | "spring_sale" / "jo_2024"... |
UTM Content |
| Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It's often used for A/B testing and content-targeted ads. | "logolink" / "textlink"... |
UTM Term |
| Identifies search terms. | "demo"... |
Adding UTMs to a URL
To add UTMs, add ? at the end of the URL, followed by a parameter (e.g. utm_medium=) and the value you want to track (e.g. email). If you want to track several parameters, insert & between each of them.
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